Fret-Free Tele-Selling for the Reluctant Rep

Published September 4, 2010 | By Bman

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know why.

The direct mail industry – for instance – is a wonderful thing: The only discipline known to man where a two percent success rate is not just acceptable – it’s actually considered something to shout about.

Turn that equation on its head. It means you can get it 98% wrong, and go home happy. Stunning.

But the thing is, ‘rejection by remote’ is painless. One-to-one rejection smarts. But it’s a good thing. It means you know – right away – where you’ve gone wrong. And it enables you to fix the problem – giving you the opportunity to quickly and effortlessly respond to, and overcome, the reasons behind those objections. What a wonderful marketing opportunity.

With tele-selling, there’s only one way to guarantee you won’t get ‘the brush off’ firsthand – and that’s not to call. (And that way, you can be pretty confident

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