Get Rid of the Sales Pitch
Get Rid of the Sales Pitch
Stop the sales pitch and start talking and listening to your customer. “It’s an amazing feeling, says Helen Robinson, when you feel the rapport, that mutual trust you’re building with the customer.”
My first experience in sales was in telemarketing. I was so scared that to this day I can’t remember what I was selling. The sales trainer told me to read the script and all would be fine. I found a nice secluded corner desk where no one would hear me and dialed my first lead. I introduced myself and started to read the script I was given. I thought I was doing fine until the gentleman asked me a question. “You can’t do this to me; my trainer didn’t say anything about questions; there are no questions in the script!” Of course I didn’t voice this out loud; I just broke out in a sweat, lost my place in the script and felt my throat closing.” Since he
