Get What You Want In Life With The Seven Powerful Principles of Persuasion

Published September 23, 2010 | By Bman

Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ALL

so on. Eventually it defaults to anyone who seems to be our superior. We thus divide the world into those who are superior to us (and who are thus to be obeyed) and those who are inferior (and who should obey us). We also must be cautious not to equate superiority with authority.

Stanley Milgram was a famous Yale psychologist who is most remembered for his work with obedience to authority. Deeply disturbed by what had happened in Germany during World War II, Milgram carried out an experiment to find out whether it was indeed true, as many Nazi collaborators claimed, that ordinary people could be made to commit unspeakably cruel acts under the influence of authority figures.

Posing as an education researcher, Milgram hired an actor to pose as a “student” in the experiment and told his subjects he was studying “learning.” The actor was hooked up to wires

Page : 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 ALL