Get What You Want In Life With The Seven Powerful Principles of Persuasion

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authority. Of course there is nothing wrong with these claims providing they are real because we all want the opinions and ideas of true experts.

You can put this principle to use by citing authoritative sources to support your ideas. Look and act like an authority yourself. Be sure others know that your research, education and experience support your ideas. Complement the Principle of Authority & Power with the Principle of Liking, dress like the people who are already in the positions of authority that you seek.

Principle #6: PRINCIPLE OF CONFORMITY

This principle states that people prefer beliefs, products, services and opportunities that are popular or part of a trend.

This principle is also known as the “Bandwagon Effect” and is closely associated with the Principle of Authority and Power. One way we decide what is

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