Get What You Want In Life With The Seven Powerful Principles of Persuasion

Published September 23, 2010 | By Bman

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hence gain a higher social position that we might have possessed.

The Principle of Scarcity also works in calculating the value of an item. If it is rare or becoming rare, it is more valuable. According to the Principle of Scarcity, the more time a lawyer has available in his schedule, the less prospects and clients will value his services. But as the lawyer grow busier and has less time available, prospects and clients see his services as increasingly more valuable.

Likewise many novice insurance agents seemed to be begging for an appointment, “Pete, I hope you don’t mine me asking, are you free on Tuesday at 7pm? I’ve got this interesting investment to show you.” And the answer most often given is “no.” The experienced insurance agent (EIA) however will leverage on the Principle of Scarcity by implying he has a tight schedule, with only certain days

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