Help integrating my unique selling point into my cold call script?
Question by BlaBla: Help integrating my unique selling point into my cold call script?
I am trying to integrate my unique selling point advantage into my cold call script. I am a computer consultant, and my USP is that my company can provide support for almost all user issue’s remotely. This allows for a faster response time as the client does not have to wait for a technician to showup on site. (this method allows me to reboot and control any PC, boot them in safe mode, etc…)
This is my current script… any suggestions would greatly help!
Good morning: Briefly, My name is Jason Miller with PCTech. We assist our clients by improving your computer network. Our services increase your productivity by ensuring you have a smooth and more functional computer network. I was wondering if we might be able to discuss the possibility of helping you and your company as well.
Best answer:
Answer by Terry B
Hi, I think you already know you need to move your unique selling point to the first few seconds of your cold call script. When I get a telemarketing call, I decide within the first minute (or less) whether I’m at all interested in what the caller is pitching – – I think you’re giving the called party too much generic info at the beginning. Here’s what I think would work better:
Good morning: this is Jason Miller with PCTech, we work with corporations to provide remote technical assistance for their computers and their computer networks, resulting in smoother user experiences, faster solutions, and increased efficiency. We’d like to meet you and discuss how we can help you and your company as well. When would be a good time?
I hope that helps, best of luck!
What do you think? Answer below!
