How Come Your Television Commercials Are Not Working?
business.
You want a powerful sales tool that will generate inquiries, generate sales, generate store traffic — generate something.
Most TV ads fail because they fail to deliver a selling message. They’re just money in some account executive’s pocket.
Frankly, selling on TV isn’t easy.
But, c’mon, how can anybody expect to accomplish anything in only 30 seconds? It takes longer than that to say good morning.
Let’s ask some questions about your TV ads. Your answers will help you create great television that works.
But first . . .
WHAT IS THE DirectTV GENERATION?
Who cares? It’s a myth, an excuse; that’s all.
For some reason there is this thinking that “before MTV, before Pay-Per-View, before 500-channel cable, people had incredibly long attention spans. But now it’s different. Now
