How Come Your Television Commercials Are Not Working?
we have to put on a show. We’re all victims of remote control zapping. Therefore, it is imperative that we dazzle and bamboozle.”
Really?
Let me tell you something: People have ALWAYS had incredibly SHORT attention spans. Nothing has changed.
Besides, what do people zap to? Why, something they’re interested in, of course.
And if they zap the commercial before yours, you don’t have a chance anyway.
So forget it. Hollywood hopefuls want to produce their own commercials for their own selfish benefit. But professionals are looking out for the client’s interests. Everything you do should be to sell your product or service.
ARE YOU INVITING THE RIGHT VIEWERS?
You can’t bore people into being interested in you.
But it’s okay if people are bored and zap your commercial — just as long as they
