How Come Your Television Commercials Are Not Working?
are non-prospects. Don’t spend your entire budget trying to entertain people who are not serious buyers.
Sow the good seed on the good ground. Go after just anybody and a lot of money will be spent on a commercial that will fail.
Remember, you’re interrupting your viewers. They were watching something else and you butted in.
Your prospect is not a boob. Respect their intelligence. They know you are trying to sell them something.
You want the right people watching for the right reason. The right reason is they are the people who have the interest and power to buy what you are selling.
Here are three good ways to get the right people to pay attention:
• You can show your target viewers that you have information you know they are looking for
• You can show them you have a solution to a problem you know they
