How Come Your Television Commercials Are Not Working?
Do you have news for expectant mothers? Tell them your news. Have something to offer singles?
Married couples? Young adults or retirees? High, low, or middle income families
You’re wanting a specific group of people to take a specific action. But if your message is not clear, no one will do anything.
HAVE YOU ENGRAVED THE PRODUCT’S NAME AND MESSAGE INTO THE VIEWER’S MIND?
Are they going to remember the commercial but forget you?
It’s okay to say the same thing repeatedly. If you stick to a single selling message, you’ll make it easy to remember.
Repeat your product name as often as you can without being obvious or obnoxious. Get it in there at least once in the first ten seconds. Preferably twice.
ARE YOU USING BOTH PICTURES AND SOUND?
Yes, television is a visual
