How Come Your Television Commercials Are Not Working?
medium, but that’s only half true. Don’t forget the sound. It’s equally important.
People don’t always “watch” television. Do you? No, sometimes you’re doing other things; the TV is just “on.” It’s very common for television to be used like a radio, something to listen to. Don’t undersell yourself or your client by underestimating the power of the audio.
Sell with pictures. Sell with words. Sell with sounds. Sell, sell, sell.
ARE YOU FORGETTING THE OBVIOUS?
You’ve hit the right audience with the right message. Good. Now, make it pay. Let them know your phone number, locations, nearest dealers, and any other information that is appropriate.
Being part of the production of a commercial is fun and glamorous. But watch out for the Spielberg, Neil Simon, and Elvis wannabes with their eyes on
