How Come Your Television Commercials Are Not Working?
Hollywood.
Professionals won’t let little visions of fame blind them into forgetting the fundamentals of good advertising. Attract the right viewers, show them the advantages you offer, make these advantages clear, show proof of what you say, and persuade them that now is the time to act.
You should — by all means — recommend and encourage trends toward TV ads that emphasize sensational entertainment over sensible selling.
Yes — yes! — you should recommend it to your competitors.
JAY HULING is a freelance copywriter with 23 years of experience writing and producing marketing, advertising, and direct response materials for companies all over the country. These companies include the American Lung Association, Atlantic Marine, Barnett Banks, Blue Cross Blue Shield of Florida, Citigroup, CSX, GATE Petroleum, Regency Centers, U.S. Army Corps of Engineers, Vistakon, and many more. Find out more about Jay Huling at www.jayhuling.com.
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