How to Cold Call With Integrity – the Way We’ve Always Wanted to Do Cold Calling!
with people for the primary purpose of making a sale, and we’re not really interested in them or their world.
Doesn’t this make you feel uneasy at times? It does to me.
So let’s discuss some ways we’ve been trained in the traditional sales mindset that feel artificial and dehumanizing, and ways we can overcome them.
1. We intrude upon another person uninvited, with the goal of making a sale
It’s against our nature as human beings to create uncomfortable situations. We have a natural instinct for courtesy and connection It’s usually hard for us as regular people to call uninvited, because on some level it feels discourteous.
We can change that by changing our goal. What if our goal is not to make the sale, but to find out if we can help someone? This shift makes us more
