How to Cold Call With Integrity – the Way We’ve Always Wanted to Do Cold Calling!
truthfulness means being authentic. We begin cold calling conversations with a natural focus on the other person. We find out their needs, and respond with genuine interest.
4. We “rev up” in an artificial way, hoping to carry the potential client along with us into a sales process
When we “pump ourselves up” with enthusiasm, it feels somewhat fake. It’s not our normal way of being, and it throws us out of integrity.
And we also appear artificial to potential clients. They become wary of possibly being maneuvered into a sales situation.
If we can navigate a cold calling conversation without such games, people will sense we’re trustworthy. They react warmly and unhesitatingly to a conversation that feels natural to them, and especially if it revolves around their issues rather than our agenda.
