How To Compete With The Big Boys
businesses should take some comfort in is that many large corporations are notoriously poorly run, relying on brawn rather than brain to get the job done. Many survive because over time they have acquired huge resources, become oligopolies, or they use predatory marketing practices to stifle competition.
As the Web becomes more and more a multimedia environment, corporations are starting to use their financial resources, and inventory of commercial assets and programming (not to be confused with computer programming), to deliver their marketing messages. The question is can smaller businesses compete, and if so, how?
Slipstream Marketing
Dr. Max Sutherland, a Marketing Psychologist and Professor at Bond University, has written about a concept he refers to as ‘slipstreaming.’ Anyone who is familiar with motor racing or even
