How To Compete With The Big Boys
bicycle racing understands that slipstreaming is a drafting method where a racer tucks behind a front-running rival reducing wind resistance and saving fuel and energy, and with a quick move, the challenger can slingshot past the race leader.
The clever implementation of slipstream style marketing campaigns can allow you to blow by your competition by using the momentum of well-known and instantly recognizable campaigns.
Slipstreaming references a collective audience memory, a kind of shared consciousness. Skillful execution draws instant recognition and an “Oh I Get It!” reaction without a lot of wasted setup or groundwork.
”Give Me The Same Thing, But Different!”
The key of course is how you make your version different. What’s the twist? Blake Snyder, a Hollywood screenwriter and author, writes about
