How To Compete With The Big Boys
basically slipstreamed Apple’s television campaign.
Slogans
Slogans are another resource for slipstreaming and if you think only small companies slipstream, think again. The A&E Network used the slogan “Time Well Spent” for many years, while The Comedy Network slipstreamed it with their own twisted version “Time Well Wasted” – the same thing, but different.
Music
With the popularity of Hip Hop music, the milk marketing board developed a series of commercials with diary farmers rapping to a catchy Hip Hop tune well prancing around their farm animals. Hip Hop was also slipstreamed by Smirnoff in their Raw Tea campaign and ‘Tea Partay’ viral video.
Pop Culture
With the popularity of poker and the World Poker Tour, we developed a Mike Sexton style character, host of the television
