How to End the Cold Calling Game of Chasing a Sale
based on trust, which lets your potential client’s real issues emerge.
Formal scripts, on the other hand, don’t give you the freedom to take conversations in the direction they may naturally want to go. And this feels stilted and awkward.
If you begin to view your cold calls as conversations or dialogues, you’ll find it easy to let go of the idea of scripts. And you’ll sense the shift of the energy in your conversation when the emphasis of the call is about the person you’re talking with and not about your making a sale.
So generate a spontaneous conversation, based on the problems you can help the other person solve. This will diffuse your feelings of being awkward and artificial, and allow you to enjoy the journey.
2. Address a Core Problem
People connect with you when
