How to End the Cold Calling Game of Chasing a Sale

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So we ask important questions such as, “Is this a top priority for you to solve right now?” We may find that the potential client is very interested in working with us, but the budget or staffing may simply be too thin at this time.

We stop at various checkpoints in our conversation to make sure we’re moving ahead together. If our thoughts are fixed only on our own goal of eventually securing the sale, we can miss very important signals that the other person may actually have no intention of following through.

4. Where do We Go From Here?

Here’s something very surprising. Allow the conversation to end without chasing other person into an sales appointment or commitment, and the other person will often be the one who initiates further contact.

So when you feel as if the conversation is

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