How to Get Visitors to Trust your Web Site
body language, vocal cues and a host of other triggers to almost instantly determine whether or not we trust someone. Online, we don’t have that opportunity. The psychological cues we rely on to determine trustworthiness do not feature on the Internet, which means we are much less likely to buy online.
Research on how we determine the trustworthiness of an individual has shown a surprising result. The main reason for saying someone can be trusted is not their apparent honesty. Instead, it is simply how much they appear to like us. The more someone shows they care for us, the more we trust them – even if they are actually lying.
For people trying to sell things online this means you need to make your web site more personal and use things like video and audio to create a greater personal connection with your visitors. It also means being
