How To Make Boring Businesses Exciting
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stand alone and not be dependent on senior management’s ego and self-promotion.
Web-video marketing campaigns provide a vehicle that allows companies to create appropriate personalities that engage, inform and entertain your audience in ways that establish your identity and create the basis for a prosperous business relationship.
Clever marketing can create a corporate personality but it is imperative that you follow through and deliver that personality in all aspects of your relationship with your audience. Producing a campaign that promises one thing and a website, staff, and product that delivers another is one of the easiest ways to alienate customers.
6. Deliver A Critical Hot Button Moment
Web-video presentations need to focus on single issues that are driven home by the addition of a hot button moment or
