How To Make Boring Businesses Exciting
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case the result of some moving event.
Tapping into this emotional association is key to the Kleenex campaign and key to your new thinking on how to make your boring stuff, exciting.
Video – The Best Way To Tell A Story
The Kleenex campaign features prominent videos of articulate people telling their personal stories, all resulting in the need to use a facial tissue.
A pregnant woman discusses the emotional impact of having a child and as her eyes begin to tear, the interviewer hands her a Kleenex. A second video features another well-spoken woman talking about her return to New Orleans after the devastation of hurricane Katrina. Again as the woman becomes emotional and begins to cry, the interviewer hands her a tissue. Nothing more needs to be said, this is very powerful story telling that connects to the
