How To Make Boring Businesses Exciting
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audience and delivers an image of the brand as caring and sensitive; the exact kind of impression the company wants to portray.
Even companies that aren’t exactly dead-from-the-neck-up boring can benefit from this approach. The Home Depot ran a series of advertisements with a husband showing his wife a series of power tools that he wanted. Rather than try to convince his wife, and by association all the wives in the audience, that he needs another expensive toy, the husband points to each tool and states, “this is your new shelving unit” and “this one is your new kitchen” – a far more dramatic and effective way to make the case for a new purchase.
You can deliver the same kind of powerful marketing messages for your own company by presenting Web-based videos that follow a few very simple guidelines.
Six Steps To Turn Boring Into
