How To Make Boring Businesses Exciting
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performers communicate in very subtle ways to an audience, and only the well-practiced professional has the experience and capability to deliver the intended experience. The cost of saving money by doing-it-yourself or with amateurs can result in delivering an unintended message that may undermine the impression and image you are trying to create.
2. Perception Is Reality Use Scripted Professionals
You will notice that I described the women in the facial tissue videos as articulate. Now I cannot tell you if these women were actors or not, or that their powerful presentations were scripted, but if I had to guess, I would say these very effective videos were about as carefully produced and constructed as the latest episode of ‘Survivor’ that by no means makes them any less effective.
The point here is that perception is reality,
