How To Make Boring Businesses Exciting
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videos and the Home Depot commercials, every product and service that is purchased from your company represents an experience, a story that relates to your audience’s aspirations and needs. It is the audience’s story that demonstrates credibility, clarifies purpose, penetrates memory, and makes the message compelling.
4. Create An Emotional Experience
The vast majority of decisions we make are colored by the emotional relevance associated with those decisions. No doubt rational factors figure into our decision-making process, but the pivotal factors that attract the use of one product over another are emotional.
If you’re not connecting to your audience on an emotional level, then you are left with a commodity that can only be sold on price and features, and unless you’re a monopoly, there will always be some competitor willing
