How To Make Boring Businesses Exciting
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to offer your customers more for less.
When presenting your product or service it is important to tap into an emotional element that your audience can relate to as its key purchasing decision factor. When people purchase boring accounting services and software, what they’re really buying is an improved life style for their families. It really doesn’t matter what you sell, if you look hard enough, you can find the emotional benefit that should be the central element of your marketing message.
5. Create a Believable Relevant Personality
Part of the process of connecting with your audience is creating an appropriate personality for your company. Many corporations today believe in the cult of management personality but this is a dangerous game. Your company needs a personality of it’s own, one that is distinctive and that will
