How to Schedule a Book Signing
organize
book signings. Your chances for finalizing an appearance are
greater with the independents. They have to compete with larger
chains and are therefore more willing to support local authors.
In order to pinpoint potential book stores, check your local
newspapers or see if book retailers in your area offer a
“calendar of events” or post upcoming events on a public
bulletin board.
By asking around for the owner of the store or the
communications manager you can typically find the appropriate
person with whom to discuss your event. In many cases, both the
large and small retailers will have their events planned weeks
or even months in advance. Plan early.
When you have a list of people and/or stores you plan on
contacting, prepare your pitch. Have a small script that
outlines what your book is about and why people would be
interested in meeting you or
