How to Schedule a Book Signing
reading the book. The store manager
or PR person will most likely ask. If your subject matter is
timely, all the better! Remember, this is the point during which
the store manager or book buyer will be screening your
presentation skills, either over the phone or in person. If they
are not captivated by your presentation, they will have very
little faith in your ability to captivate a crowd. Be
extroverted and dynamic.
It also helps to be concise. Understand that these are busy
people. You want to sell them on your event fast. Have your
press release and/or sell sheet ready. It’s helpful in case they
ask for a copy or if they ask about specific information about
the book. They may want to know the retail price, the retail
margin, and the ISBN number immediately so they can order a
review copy themselves prior to deciding. Advise them of the
publication date after which
