How to Schedule a Book Signing
they can order the book wholesale
through the Ingram or Baker & Taylor databases, or retail from
your own webpage address. Provide them with your URL. They might
be impressed enough by your initial marketing initiatives to go
forward with the book signing.
Offer to help them with promotion. Especially if you’re
targeting smaller book stores, they will be more interested in
offering to host an event if they know you will be absorbing
some of the burden of marketing it. Tell them all your friends
and family will be attending the event (and then make sure to
invite your friends and family!), and if it’s within the scope
of your marketing budget, offer to advertise in the local paper
at your expense. Remember, the easier it is for the book store,
the more likely they’ll say yes.
Follow-up with prospective book stores who have not confirmed
dates. Selling
