How to Use E-mail “cold Calls” Without Falling Into the Spam Trap!
problem is that this message violates the core principles of the Unlock The Game™ mindset by creating the impression that the sender’s only concern is making a sale. How?
There is a better way.
Here’s the same e-mail, but rewritten from the Unlock The Game™ mindset.
How do you think you would react if you received this e-mail?
Perhaps you would give a sigh of relief because you wouldn’t be feeling any sales pressure from this stranger you’ve never met.
This example shows that, even though e-mail is basically an impersonal one-way form of communicating, the Unlock The Game™ mindset can humanize the connection.
When you give prospects a chance to respond to your request for help, you increase the possibilities for two-way communication and trust-building.