How to Use E-mail “cold Calls” Without Falling Into the Spam Trap!

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problem is that this message violates the core principles of the Unlock The Game™ mindset by creating the impression that the sender’s only concern is making a sale. How?

There is a better way.

Here’s the same e-mail, but rewritten from the Unlock The Game™ mindset.

How do you think you would react if you received this e-mail?

Perhaps you would give a sigh of relief because you wouldn’t be feeling any sales pressure from this stranger you’ve never met.

This example shows that, even though e-mail is basically an impersonal one-way form of communicating, the Unlock The Game™ mindset can humanize the connection.

When you give prospects a chance to respond to your request for help, you increase the possibilities for two-way communication and trust-building.

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