How to Use E-mail “cold Calls” Without Falling Into the Spam Trap!
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“Always pay attention to how words and phrases that are typical of the traditional selling mindset can make you come across as a spammer,” I told Janice.
You might want to start reviewing your e-mails to prospects.
Does your message focus on discussing you and your solution, instead of your prospects’ issues or problems?
If you start to rethink and change your language, you may find yourself with more sales than you thought possible.
The basic principle is simple: Avoid self-sabotaging sales language.
A few weeks later, Janice reported back to me that she had been getting much more favorable responses, leading to more phone conversations with new prospects.
Try it yourself — and do let me know how it goes.
Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit www.UnlockTheGame.com
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