How to Use Your Right Brain When Cold Calling

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brain to bring us out of that place into real person-to-person contact? What would happen?

Well, the first thing is that you’d relax. Your right brain is more interested in the experience than the goal. You would find yourself less rigid and less tense. Your cold calling speaking voice will have less of that tell-tale “salesperson” tone. You’ll feel more normal, speak more easily, and let a conversation have its own pace and focus.

When you do this, others respond to you more naturally, because they won’t feel chased. Many people really do genuinely enjoy the opportunity for pleasant connection, whether interested in buying or not.

Here are six keys to adjusting your mindset to tap into the power of your right brain when cold calling:

1. The right brain is interested in process, not

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