How to Use Your Right Brain When Cold Calling
outcomes.
Before you make a cold call, make sure your focus isn’t on making the sale. That’s a goal. Putting all your focus on a goal sabotages your enjoyment of the process itself. So think to yourself, “My goal is not to make the sale but to create a conversation based on how I can help the other person.”
2. The right brain is intuitive, not calculating or manipulative
When you’re making your cold call, avoid changing who you are in order to secure the sale. Be your everyday relaxed self — as if you’re calling a friend. There’s no need to be “on stage” or artificially enthusiastic.
The right brain is genuine, normal, relaxed, and decidedly non-artificial. And this is a great way to be when talking with potential clients. People know when you’re being genuine and when
