Important Drtv Decisions

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he/she is doing in your particular niche.

Remember, producers almost always charge an up front and flat fee for producing your infomercial. Their pay is not usually affected by whether or not the product sells successfully or not. This is an important consideration for you as a marketer because you need to make sure you hire a DRTV producer who isn’t good at selling themselves as a producer, but who can show you how they will sell your product.

These are just a few of the important decisions you will need to make when it comes to your DRTV campaign.

For more information on DRTV, be sure to visit A. Eicoff & Company, the ad agency that started it all.

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