Important Drtv Decisions
Important Drtv Decisions
Advertising via DRTV is very popular because it works. Yet, direct response television requires a lot of work to actually get on TV and be ready for filming. The entire show must be planned and mapped out, a script written, and a plan created on how the product will be introduced, demonstrated, and ultimately sold to customers. In order to create an excellent DRTV campaign marketers will most likely need a DRTV producer.
Choosing a DRTV producer is an important decision and will affect the success of your infomercial. The most important to look for in a producer for DRTV is excellent knowledge and experience in the particular niche you are targeting. Just because a producer has DRTV experience does not mean they have the right experience to help you market your product. That’s why it is so important to look for a producer who isn’t just excited
about being hired but rather a producer who is confident in your product and how he can help you sell it. The point is to confirm a particular producer’s experience and knowledge in your market or niche before giving them the job. It’s easy to get sucked in by a producer, so you should always keep an open mind and interview several to find the one that best suits your product. This is an important decision and the producer of your DRTV campaign can truly make or break you.
Remember that when you are hiring a team for your DRTV campaign you are not looking for people who say they know how to make the programming successful. You are looking for people with demonstrated skills, successes, and can easily prove to you their past work and experience. Having some references is also important because that way you can get a good feel if the producer really knows what
he/she is doing in your particular niche.
Remember, producers almost always charge an up front and flat fee for producing your infomercial. Their pay is not usually affected by whether or not the product sells successfully or not. This is an important consideration for you as a marketer because you need to make sure you hire a DRTV producer who isn’t good at selling themselves as a producer, but who can show you how they will sell your product.
These are just a few of the important decisions you will need to make when it comes to your DRTV campaign.
For more information on DRTV, be sure to visit A. Eicoff & Company, the ad agency that started it all.
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