In-Store Decision Making

Pitt Business Professor Jeff Inman discusses his new research on in-store decision making at the Marketing Science Institute conference. This reseearch is co-authored with Katz doctoral student Karen Stilley and Kirk Wakefield from Baylor.
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Following the international success of the CKY Videos, Bam Margera approached Joe Frantz with the script for his directorial independent motion picture debut, a comedy titled “Haggard” (2003). Directed by, starring, and financed by Bam Margera, Haggard costars Ryan Dunn and the CKY Crew and features cameos by skateboard legends Tony Hawk and Bucky Lasek. The film is a feature-length testament to a young Bam Margera’s energetic direction, unique vision, and comedic sensibilities. Joe Frantz , a knowledgeable commercial producer and innovative cinematographer, armed himself with production and aesthetic techniques borrowed from a few of his favorite auteurs, François Truffaut, Jean-Luc Godard, and Michelangelo Antonioni. Frantz developed a production method through which he could serve dual roles as both Producer and Director Of Photography, minimizing the decision making process, and maximizing efficiency and budget. Frantz shot the movie in super-16 millimeter film, and was committed to craft the visual world of Haggard with strong composition, colorful cinematography, and well-choreographed action sequences. Shortly after the film’s release, Haggard gained an international fan base, and affected a young generation of filmmakers who were inspired by the achievement. Margera and Frantz proved to the fans and film makers that a practical knowledge of cinematography and independent technique can compensate for big budgets and studio backing. To date, there are over one …