Insurance Sales Scripts To Get Your Prospect To Enroll In The Policy Now

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by Chris Blakeley

Insurance Sales Scripts To Get Your Prospect To Enroll In The Policy Now

Selling insurance is a tough business. Whether you are with a national brand or are an independent broker getting new clients to convert daily can be a challenge while still providing great service to your existing clients. On top of that most of the “help” you get from local marketing services tells you to “build more relationships” and “ask for referrals”.

With referrals and relationships you can get away with less skill on the phone than new prospects. The challenge is that when you count on referrals your business usually struggles. You can only call the same people so often to get referrals! Increasing your skills on the phone with interest piquing scripts will allow you to go after new business, increase the number of policies and get even more referrals.

While each type of insurance has different benefits there are common aspects

that you should consider when selling policies. Consider the pain and benefits to your clients. When your scripts pound on pain and carefully reveal benefits prospects will be eager to work with you. The more pain you expose, the more eager they will be to sign up for the new policy on that day.

Most sales scripts fail because they talk about the company. There are countless tired sales scripts out there being taught right now that just share about how “good” the company is that provides the policy. Your prospects don’t care!   Your prospects care about their pain and their bottom line so make it clear that is what you care about too. Don’t just tell them; get them to understand you care by asking questions.

Consider the following insurance sales scripts transformed into questions:

Would you like to discover how you could save 15% on your

health insurance AND not go through the pain of cancelling your current plan? – Most people selling insurance would state something like “I can save you 15%”, but that is a statement that doesn’t require action on behalf of the prospect.   Get them to reach to you for help. Get them to wonder how you could make it painless to change (hint: cancel their other policy for them or give them a written letter to mail).
What would you do with an extra 6 annually? – Notice that the word insurance isn’t even mentioned. You don’t need to cram the word “insurance” into everything. Get your prospects thinking about the money and off the mind of insurance and then they will ask you how they can save.
When was the last time a professional reviewed ALL of your insurance policies AND promised not to sell you anything? – Most people

avoid “free reviews” because they don’t want a pitch at the end. You can create a document that says you won’t sell them (unless they ask) and even send it to them in writing. When you take the time to review someone’s policies and show them that they can save money by switching they will ask you, you won’t have to do anything.

You can sell more when your insurance sales scripts don’t even mention “insurance”. Take the time to transform your scripts into interest piquing questions and watch your policy sales grow.

Get the shortcut to questions that will skyrocket your policy sales. Discover 67 interest piquing questions in a 5 day (yes you can skip ahead) free video sales conversion course – –~~~~~~~~~~~~–