Is Fear Of Selling Hurting Your Small Business?
Is Fear Of Selling Hurting Your Small Business?
So many small and solo business owners over the years have told me they feel held back by their fear of selling. If you’re in that position, let’s look at that fear as it’s not so hard to overcome.
I’ve heard that selling often conjures up an image of a used car salesman—the type of person who uses every possible trick to get you to buy something you may not want and who is pushy. This type of selling is often referred to as a hard sell and no one is going to respond to it anymore. Perhaps you’ve even encountered this type of salesperson and it’s left you with a bad feeling about sales. Or perhaps you’re afraid that “tooting your own horn” and asking for the sale will be viewed as either egotistical or pushy and you’re afraid of someone saying no. I totally understand this because when I started my first business 21 years ago, I
