Know When To Improvise, Telemarketing Speaker And Author Urges
Know When To Improvise, Telemarketing Speaker And Author Urges
I’m a strong believer in using telemarketing scripts. These are pattered conversational paths that predictably and reliably lead to sales.
Professionals use scripts not because we like them. We use them because we are mature enough to appreciate that without them we’ll aimlessly wander through a desert of dialogue.
Scripts impose discipline, serving the purpose of time management. But they cannot be allowed to become lock-step monsters, making every conversation a clone of the last.
For example, I had a very productive telephone meeting with a corporate executive during which I outlined my ideas for an entirely new type of customer satisfaction training program. This concept is so new, in fact, that he was the very first person to whom I presented it.
So, he didn’t hear a polished, proven rendering but instead a first draft of my
