Know When To Improvise, Telemarketing Speaker And Author Urges

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script. And by necessity, I had to improvise, but only to a point.

When the proper time arrived, I knew I had to close to get assent to submit a proposal, yet I needed to sense how enthusiastic he was about moving forward. A mistake at that moment, for example by perceiving more interest than he actually had, would consign me to doing needless development work and endless follow-ups with him. And he’d be avoiding me, which is a waste of his time.

My close had to accomplish a lot, but not ask for more commitment than I had earned to that point, nor more than I really needed.

I stopped and asked: “Does this sound…” and then I paused to find just the right word, “Attractive to you?” I continued.

I could hear a smile in his voice, as he undoubtedly recognized I was seeking a signal from him, but I was also carefully calibrating and measuring my

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