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message, so he responded genuinely to the content.
“Yes, we need to be looking into ideas like this that can give us a potential breakthrough,” he replied, to my delight.
Looking back on an extensive career in sales and sales training, I don’t recall having ever used the word “attractive” in a similar context. But that improvisation struck just the right note.
When you’re developing a new presentation, allow room for creativity. By doing so, you’ll stumble upon some words and phrases that will help in continuously improving it.
Dr. Gary S. Goodman is a top-ranked negotiation speaker, telemarketing speaker, and customer service speaker at Google, and a distinguished, sought-after sales speaker, motivational speaker, and attorney. President of Customersatisfaction.com, he is a frequent TV and radio commentator and the best-selling author of 12 books
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