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Lovely. I can rent a movie from RedBox for /day, or I can download a movie from Amazon for (the non-HD version is ) and have 24 hours to watch it. Watched the whole thing last night, then wandered back to re-watch the opening scenes. And got this. So tough luck if it takes you 2 nights to watch a movie– that’s gone. Really, would it be so hard for Amazon & the movie studios to give their customers a full week to watch a movie?
Honestly, these movie executives are idiots. The number of people that rent the same movie twice within a week has got be well below 0.1% of their customers. In the meantime, they’re losing 10-50% of their sales because some people aren’t always able to watch a film in one night, especially if it’s three hours long. So they rent it from RedBox for /night. Which the movie studios in their infinite wisdom, recognizing a novel (yet simple) service that people really enjoy, are trying to shut down.
The movie studios are about where they record companies were 10 years ago, trying to hold back the flood. The record companies wasted 10 years and squandered billions of dollars trying to protect, through artificial means, their obsolete business model. The movie industry is doing the same.
Amazon Video on Demand via TiVo is a great service, but I spend far less on it than I would because of the rigid DRM requirements. It’s a shame really that the movie studios are crippling what could be a great service in its infancy, making all too appealing for people to download movies via Bit Torrent b/c that’s the only way they can be easily watched on a wide variety of device, without restrictive rules.
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