Leadmaster Best Practices In Lead Generation And Lead Management
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alternative may be to send a postcard with a link to a 20-page online brochure. It would also be easier on the environment.
The popularity of print advertising is also on the decline thanks to the Internet. Back in March 2009, The Wall Street Journal had an article about the 10 most endangered newspapers in America. They suggested that 8 of the nation’s 50 largest daily newspapers would stop printing in the next 18 months. They included The Philadelphia Daily News, the Minneapolis Star Tribune, the Miami Herald, the Detroit News and the Boston Globe, to name a few. Why? As we all know, plummeting readership rates. So, not only is the effectiveness of this medium falling, but, as with radio and TV ads, it’s difficult to measure its true impact on sales. It’s like Henry Procter of Procter & Gamble said, “I know I waste half of my advertising dollars…
