Leadmaster Best Practices In Lead Generation And Lead Management
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in touch with people on a regular basis without spending all of your time staying in touch?
So there is one final step in best practices lead generation – lead nurturing. It’s fast, it’s easy and more importantly, it WORKS.
Start by sorting your contacts into groups. For example, you might sort by solution, industry, company size, interest group or some other category. Once you’ve got them in groups you can communicate relevant information to them as a group. Using lead nurturing software you can personalize the message without having to craft each individual email. You’ll want to touch base regularly but not so often that your contact sees your communication as annoying.
Also, your message must be relevant and be meaningful. Do your research. Think carefully about what you’re going to say. After all, this message might be
