Leadmaster Best Practices In Lead Generation And Lead Management
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going to 50 or 100 people who may become 50 or 100 hot new leads. Isn’t it worth the effort to take some time doing it right? Once you’ve crafted the message, you can send personalized emails to all one hundred with a single click of the mouse (with decent marketing automation software).
So, come time to buy, you’ll already be in your prospects’ thoughts. You can even include surveys in your lead nurturing track to provide additional information about your prospects’ needs and purchase timeframe. Then just keep nurturing those cold leads until they’re sales ready.
Of course, you can’t do it all with technology. Tweeting and texting are no replacement for the personal touch. You still need to pick up the phone and speak with your prospects. And you can make your conversation with them even more effective with a cloud-based CRM that
