Leadmaster Best Practices In Lead Generation And Lead Management
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records your organization’s complete prior communication with the prospect. But the point is you still need to personally stay in touch with your prospects. Even if it’s only a brief phone call once a month, talk to your prospects.
Lead generation has come a long way since I was handing out business cards. We’ve gone from walking miles on our feet from one lead to the next to emailing promotions and newsletters to hundreds of prospects instantaneously. We used to be limited to the city we lived in and the radius we could drive; now we have instant access (via email) to individuals and companies from here to Myanmar, whenever and wherever. And while some of us miss the days of person to person contact and face time (myself included), who says we can’t have both? Why not use all the advantages that modern technology affords us, but at the same time add
