Leadmaster Best Practices In Lead Generation And Lead Management
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for generating business long-term and building brand equity, they are usually not the most effective in selling more now.
Direct mail was an oft-seen but now decreasingly used marketing medium, perhaps with the rise of the Internet. While some may argue that the decline in competition makes direct mail more effective, for many companies, it’s still tough to justify a 20 page color brochure when 98% of recipients will immediately put it in the recycling bin. A less expensive alternative may be to send a postcard with a link to a 20-page online brochure. It would also be easier on the environment.
The popularity of print advertising is also on the decline thanks to the Internet. Back in March 2009, The Wall Street Journal had an article about the 10 most endangered newspapers in America. They suggested that 8 of the nation’s 50 largest
