Leadmaster Best Practices In Lead Generation And Lead Management
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daily newspapers would stop printing in the next 18 months. They included The Philadelphia Daily News, the Minneapolis Star Tribune, the Miami Herald, the Detroit News and the Boston Globe, to name a few. Why? As we all know, plummeting readership rates. So, not only is the effectiveness of this medium falling, but, as with radio and TV ads, it’s difficult to measure its true impact on sales. It’s like Henry Procter of Procter & Gamble said, “I know I waste half of my advertising dollars… I just wish I knew which half.”
Trade shows have always been a staple of lead generation. The people who attend are generally already looking for a solution in your market space. In fact, that’s why they’re there. But is it effective for creating new leads? The fact is, eighty percent of trade show leads are never followed up on. It seems that trade shows produce more
