Leadmaster Best Practices In Lead Generation And Lead Management
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sore feet, aching backs and hoarse voices than actual new business sales leads. While it may be a great way to see what the competition has to offer and catch up with old industry friends, creating qualified leads that turns into business is not a common feature of trade shows.
For some, the answer is cold-calling, good, old-fashioned knocking-on-doors and handing out business cards. In the early 80’s, I was a sales manager for a computer reseller in Chicago. We’d have cold-calling days. Each rep would be assigned a high-rise building in Chicago, and we’d start at the top of the building, visiting each office as we worked our way down. We had a short script, “Hi, my name is Andy. I work for Systems Source just down the block. We sell computers and office products. I’d like to leave you my card.” Sometimes we’d strike up a conversation that would lead to new
