Leadmaster Best Practices In Lead Generation And Lead Management
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business but most times not. Was that the most effective use of our time? Maybe back then, without the advances in modern technology, but by today’s standards, probably not. In fact, given that on average ten percent of cold calls actually create opportunities, most of that time prospecting is spent sifting through dead or inactive leads.
Corporate America spends a fortune on generating leads. Unfortunately, most is wasted or not able to be tracked. According to a recent survey by the Yankee Group, up to 80% of all leads are lost as they travel through the average company’s marketing/sales loop. Why is that?
The truth is, sales is about selling something today. Most sales people are focused on this quarter because if they don’t make their number this quarter they might not have a chance to close that deal next quarter. So if prospects
